Customer Service


Pamela was not quite five years old, she loved butterflies. So when her Poppa found a beautiful Eastern tiger swallowtail which had been injured by a passing car, he brought the butterfly home. He very carefully placed it a glass jar, making sure to cut slits in the lid to give the butterfly air. Pamela quickly ran into the yard and picked some beautiful spring flowers and placed them in the jar for the butterfly. She watched (and talked) to the butterfly, studying it carefully, stopping every few minutes to give it “something to eat.” After about an hour or so, the butterfly began to stir in the jar; slowly opening and closing its wings and turning itself upside down to “eat” among the blossoms Pam had so caringly provided.

“I believe he’s well,” she exclaimed. “I’m going to let him go home and see his mommy.” Upon which she took the jar and went out into the yard. A few minutes passed and she returned with the glass jar with the butterfly still inside. “I thought you were going to set him free,” Poppa inquired. “I did,” she replied. “But he came back and landed on my blouse. We talked about it and he said he wanted to stay with me.”

It took a little persuasion; but, finally, she once again carried the butterfly outside to set him free. This time he flew away among the flowers and Pamela came back inside the house. “Is everything O.K.,” Poppa asked. “It’s alright Poppa, he said I cared for him and I listened to him and he’d come back to see me; and he’d tell his friends to come and see me, too.”

We may never know where reality left off and imagination began; but as I thought about it, I realized there was something to be learned from Pam’s childish innocence - when we genuinely care about others, we are the real benefactors.

Researchers tell us that customers don’t care as much about what you do as they do about how much you care.

Pat A. Bishop, People & Solutions. Inc.

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